This is because the understanding of install value was lost for a high percentage of paid installs when a certain volume of installs was not met (we suspected this privacy threshold was around 20-30 installs per campaign and 128 installs per campaign on Facebook due to their Campaign ID mechanics). The privacy threshold has likely had the biggest negative impact on advertisers’ ability to spend on iOS post-ATT. However, let’s take a more detailed look at these new features for SKAN 4.0. If you’re keeping score, here’s what we’ve seen through different SKAN releases up to now. However, let’s dive into what was announced. A slightly different release approach to what we’re seeing with Google’s Privacy Sandbox for Android. If SKAN 1.0 was the Minimum Viable Product (MVP), you might now say we’re at beta release stage with SKAN 4.0 as it becomes more widely usable. This time with some updates that make it a far more usable solution for advertisers. UPDATE: Looking for tips to setup Conversion Values and Windows for SKAN 4.0? Check our latest post here!Īnother one of Apple’s Worldwide Developer Conferences (WWDC) has come and gone, and another update to SKAdNetwork (SKAN) arrives.
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